Storytelling

Do you remember that time you were sitting around a campfire listening to ghost stories? You may not remember all the stories, but you know how they made you feel.

To paraphrase Michael Brenner, We need to tell more human stories. Companies need to show how they help customers to help their own customers and improve lives.

From the Business Innovation from SAP blog, The Art of Storytelling [Video]
http://blogs.sap.com/innovation/sales-marketing/art-of-storytelling-video-sap-chief-storyteller-julie-roehm-031106

Here’s a great video on the impact of storytelling. The examples show how your customer’s lives are the best demonstrations of your value, but also a great format for you to explain why your business does what it does and establish your company’s brand. These aren’t testimonials. They’re lives (albeit scripted).