Skip to content


April 25, 2013
Story telling

Do you remember that time you were sitting around a campfire listening to ghost stories? You may not remember all the stories, but you know how they made you feel.

To paraphrase Michael Brenner, We need to tell more human stories. Companies need to show how they help customers to help their own customers and improve lives.

From the Business Innovation from SAP blog, The Art of Storytelling [Video]

Here’s a great video on the impact of storytelling. The examples show how your customer’s lives are the best demonstrations of your value, but also a great format for you to explain why your business does what it does and establish your company’s brand. These aren’t testimonials. They’re lives (albeit scripted).

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Success In The Workplace

Success is simply a matter of luck. Ask any failure

Big Think

continued at


continued at

McKinsey Insights & Publications

continued at

continued at

B2B Marketing Insider

Michael Brenner on Content Marketing, Strategy and Social

%d bloggers like this: